$1,000.00 USD

DTC Index: AppLovin Edition

This special edition report is your one-stop resource for understanding the incredible rise of AppLovin and its growing impact on discovery and conversions in mobile commerce.

What’s Inside this 20+ Page Report:

  • Performance Benchmarks:
    Uncover AppLovin’s ad performance across verticals, from beauty and supplements to apparel and home goods, with exclusive insights into ROAS, CPM trends, and modeled revenue efficiency.

  • Market Trends:
    Explore AppLovin’s rapid rise in ad spend, capturing up to 25%+ of budgets for top brands. Learn why advertisers are reallocating dollars to AppLovin over TikTok, Google, and Amazon Ads.

  • Customer Behavior Insights:
    Dive deep into shopper demographics, with a surprising focus on older buyers (55+), who are harder to reach on other platforms like Meta. Understand their purchasing motivations and behavior.

  • Discovery & Conversions:
    Analyze survey data showing how AppLovin drives faster discovery-to-purchase cycles and excels as both a conversion and discovery channel.

  • Halo Effects & Channel Efficiency:
    See how AppLovin stacks up against Meta, TikTok, and other major platforms in terms of cross-channel conversions and incremental growth opportunities.

  • Actionable Recommendations:
    Get strategies for leveraging AppLovin in your funnel to maximize holiday sales and drive long-term growth, including how to integrate it with your BFCM campaigns.

Who This Report Is For:

  • Investors: Confidently assess AppLovin as a high-growth opportunity.
  • Advertisers: Gain clarity on budget allocation and platform ROI.
  • DTC Brands: Unlock new channels for growth and connect with untapped audiences.

Brought to you by:

  • Varos
  • Prescient AI
  • Common Thread Collective
  • KnoCommerce