This special edition report is your one-stop resource for understanding the incredible rise of AppLovin and its growing impact on discovery and conversions in mobile commerce.
What’s Inside this 20+ Page Report:
-
Performance Benchmarks:
Uncover AppLovin’s ad performance across verticals, from beauty and supplements to apparel and home goods, with exclusive insights into ROAS, CPM trends, and modeled revenue efficiency.
-
Market Trends:
Explore AppLovin’s rapid rise in ad spend, capturing up to 25%+ of budgets for top brands. Learn why advertisers are reallocating dollars to AppLovin over TikTok, Google, and Amazon Ads.
-
Customer Behavior Insights:
Dive deep into shopper demographics, with a surprising focus on older buyers (55+), who are harder to reach on other platforms like Meta. Understand their purchasing motivations and behavior.
-
Discovery & Conversions:
Analyze survey data showing how AppLovin drives faster discovery-to-purchase cycles and excels as both a conversion and discovery channel.
-
Halo Effects & Channel Efficiency:
See how AppLovin stacks up against Meta, TikTok, and other major platforms in terms of cross-channel conversions and incremental growth opportunities.
-
Actionable Recommendations:
Get strategies for leveraging AppLovin in your funnel to maximize holiday sales and drive long-term growth, including how to integrate it with your BFCM campaigns.
Who This Report Is For:
- Investors: Confidently assess AppLovin as a high-growth opportunity.
- Advertisers: Gain clarity on budget allocation and platform ROI.
- DTC Brands: Unlock new channels for growth and connect with untapped audiences.
Brought to you by:
- Varos
- Prescient AI
- Common Thread Collective
- KnoCommerce